https://layoffcheck.com/companies/appsflyer Layoff and WARN notices reported for AppsFlyer. en-us https://layoffcheck.com/companies/appsflyer#2025-02 https://layoffcheck.com/companies/appsflyer#2025-02-465 Tue, 04 Feb 2025 12:00:00 GMT AppsFlyer eliminated 100 jobs in February 2025, roughly 7% of its 1,200-person workforce, citing a strategic restructuring aimed at improving agility and focusing resources on high-impact projects, particularly AI. The mobile measurement and marketing analytics company, headquartered in Israel with global offices, had just reported its best year ever: 2024 revenue was estimated at around $400 million, and it turned profitable for the first time while remaining cash-flow positive for more than two years. CEO Oren Kaniel framed the decision as a move made from a position of strength, stating that "the most successful companies make bold, forward-thinking decisions from a strength, not in reaction to challenges." The restructuring is seen as preparation for a potential IPO. Kaniel also highlighted significant planned investments in AI tools, models, and team training as part of the new direction.