Getir Layoffs

Turkish quick-commerce company Getir announced in April 2024 that it would exit the United States, United Kingdom, and all European markets and return to operating solely in Turkey, a withdrawal that affected an estimated 3,300 or more workers across its closing operations. The company confirmed 1,500 redundancies in the U.K. alone, with roughly 1,800 more in Germany and several thousand additional workers displaced through the sale or closure of its U.S. operations, including those who joined via its acquisition of FreshDirect in late 2023. Getir said its international markets generated just 7% of total revenues despite consuming far more than their share of resources, and that the retreat would allow it "to focus its financial resources on Turkey." Once valued at nearly $12 billion after raising over $2.3 billion since 2017, the company had never turned EBITDA-positive in any geography outside its home market. The broader quick-commerce sector collapsed after pandemic-era demand evaporated and competing services flooded cities across Europe and North America.

Reason: exit of US, UK, and European markets; quick-commerce sector collapse

Source: techcrunch.com

Getir disclosed a workforce reduction affecting its London operations in August 22, 2023. Approximately 2,500 roles were eliminated.

Source: reuters.com

Getir disclosed a workforce reduction affecting its London operations in February 13, 2023.

Source: sifted.eu

Getir disclosed a workforce reduction affecting its New York City operations in February 2, 2023. Approximately 100 roles were eliminated.

Source: businessinsider.com

Getir disclosed a workforce reduction affecting its Istanbul operations in May 25, 2022.

Source: techcrunch.com