GoPro Layoffs

GoPro will cut about 145 employees, roughly 23% of its workforce, in a restructuring its board approved on April 7, 2026, in the SF Bay Area. The action-camera maker, based in San Mateo, said the move aimed to reduce operating costs and drive stronger operating leverage as it transitions to a new generation of cameras powered by its GP3 image-processing chip. The company expects $11.5 million to $15 million in severance and related charges spread across the second through fourth quarters of 2026, with layoffs largely complete by year's end. Declining sales, high manufacturing costs, and competition from DJI, Insta360, and smartphones have weighed on the business. GoPro reported a roughly 19% revenue drop and a $9 million loss in the fourth quarter of 2025.

Reason: Cost-cutting amid declining sales and competition

Source: wsj.com

GoPro announced on August 19, 2024 that it would eliminate 139 positions, 15% of its roughly 925-person workforce, as it moved to cut operating expenses by $50 million heading into fiscal 2025. The restructuring came after a bruising second quarter in which revenue fell 22.7% year-over-year to $186 million and net losses widened to $47.8 million from $17.2 million a year earlier. CEO Nicholas Woodman said the company was "reorganizing several portions of our business to increase efficiency and refocus our efforts on the strategic initiatives that we believe will best support our long-term growth." The cuts were expected to run from Q3 through the end of 2024, with total restructuring charges estimated at $5 to $7 million.

Reason: Revenue decline; cost reduction to hit 2025 operating expense targets

Source: reuters.com

GoPro disclosed a workforce reduction affecting its SF Bay Area operations in March 26, 2024.

Source: wsj.com

GoPro disclosed a workforce reduction affecting its SF Bay Area operations in April 15, 2020. Approximately 200 roles were eliminated.

Source: techcrunch.com